for Berlin-Chemie

Update: 28.09.2022

Last week: 37 week 2022 (12.09.2022 - 18.09.2022)

Last full month: Aug 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 190 168 31.8% 3.8% 0.1 38 811 488 33.7% 3.8% 0.1 29.1%
MoM 417 416 -10.8% 3.8% -2.4 82 975 624 -8.9% 3.7% -2 45.5%
YTD 7 330 740 -1.2% 5.6% -0.4 1 450 450 116 16.2% 5.4% 0 6.1%
MAT 13 176 846 20.9% 6.1% 0.7 2 492 840 586 40.5% 5.7% 0.9 6.5%
DEXALGIN
WoW 19 805 9.3% 0.3% 0 9 424 692 10.5% 1.0% 0 9.4%
MoM 77 711 -33.7% 0.4% -0.3 36 222 965 -27.7% 1.1% -0.7 24.1%
YTD 1 297 619 9.6% 0.7% 0 545 098 982 21.2% 1.9% 0.1 2.7%
MAT 1 952 122 7.4% 0.7% 0 796 157 267 16.9% 2.0% 0.1 1.6%
ESPUMISAN (ADULTS)
WoW 67 004 2.5% 47.3% -0.8 35 390 881 3.4% 53.1% -0.6 4.3%
MoM 254 100 -20.2% 46.7% -9 134 070 465 -17.1% 52.7% -8.5 -4.8%
YTD 3 439 361 -5.6% 56.7% -9.9 1 744 537 294 5.8% 62.2% -8.3 10.9%
MAT 5 077 839 -0.4% 59.0% -7.2 2 520 709 494 12.1% 64.4% -5.8 11.8%
ESPUMISAN BABY
WoW 25 912 2.8% 33.1% -0.3 16 886 702 2.6% 46.8% -0.2 3.6%
MoM 102 195 2.1% 34.4% -3.4 65 631 384 3.4% 47.2% -3.3 12.1%
YTD 1 070 072 -10.3% 38.1% -3.9 664 714 290 -4.1% 51.4% -5.4 -1.1%
MAT 1 540 677 -11.3% 38.6% -3 943 325 956 -3.8% 52.3% -3.5 -4.4%
FASTUM
WoW 16 503 3.5% 0.8% 0 9 107 843 3.8% 2.0% -0.1 9.0%
MoM 64 782 -9.2% 0.9% -0.2 35 582 498 -5.7% 2.1% -0.3 9.0%
YTD 797 893 -20.1% 1.2% -0.3 409 730 966 -10.6% 2.6% -0.6 1.2%
MAT 1 184 261 -18.5% 1.2% -0.3 591 585 623 -9.8% 2.7% -0.5 0.5%
IODOMARIN
WoW 69 109 3.3% 23.2% -0.2 12 806 239 1.8% 9.7% -0.3 4.3%
MoM 253 124 17.3% 22.1% 0.9 48 433 431 12.6% 9.8% 0.1 12.8%
YTD 2 171 109 5.3% 19.3% 0 432 985 546 11.6% 8.7% 0 5.4%
MAT 3 275 591 24.4% 20.5% 2.9 637 437 162 26.1% 9.3% 1.1 6.8%
LIOTON
WoW 19 368 0.3% 1.8% -0.2 20 853 357 0.3% 3.8% -0.3 9.4%
MoM 91 994 -9.8% 2.0% -0.3 98 602 194 -6.4% 4.2% -0.5 4.5%
YTD 1 007 313 -21.4% 2.4% -0.4 1 028 521 820 -1.4% 4.8% -0.8 -6.7%
MAT 1 417 346 -18.1% 2.4% -0.3 1 388 547 407 0.6% 5.0% -0.6 -6.6%
MEZYM
WoW 245 436 7.7% 19.1% -0.4 37 700 689 7.5% 13.8% -0.1 9.9%
MoM 932 880 -26.4% 19.7% -7.7 141 473 772 -27.8% 13.9% -5.9 2.3%
YTD 13 993 869 3.0% 27.8% 0.2 2 141 614 973 12.4% 20.0% -0.7 2.2%
MAT 21 168 760 9.9% 29.2% 1.5 3 144 749 667 16.8% 21.1% 0.2 4.4%
MIG 400
WoW 169 028 9.1% 2.8% 0 20 075 625 8.9% 2.2% 0 9.4%
MoM 607 220 2.0% 3.0% -0.6 72 302 693 3.7% 2.2% -0.3 24.1%
YTD 6 286 981 -9.4% 3.4% -0.5 738 755 149 -5.5% 2.6% -0.5 2.7%
MAT 9 238 664 -2.2% 3.5% -0.1 1 073 924 250 1.8% 2.7% -0.2 1.6%
PROSTAMOL
WoW 25 669 8.4% 15.2% -0.2 35 414 061 8.1% 16.3% 0.1 9.9%
MoM 84 201 -10.2% 15.1% -2.8 118 438 306 -8.5% 15.9% -2.9 6.5%
YTD 1 187 338 -21.3% 19.7% -5.5 1 665 731 907 -11.8% 21.0% -6.5 0.5%
MAT 1 817 866 -14.8% 20.8% -3.8 2 477 952 691 -6.5% 22.2% -4.8 0.9%
RESPERO MYRTOL
WoW 27 274 31.9% 7.3% -0.3 13 112 470 32.4% 7.6% -0.3 38.2%
MoM 66 048 49.6% 9.1% 1.1 31 078 508 50.5% 9.2% 1.4 30.9%
YTD 877 042 165.4% 9.0% 5.4 409 537 409 159.3% 8.8% 4.7 6.5%
MAT 1 293 371 130.8% 8.5% 4.5 596 485 558 121.1% 8.3% 3.8 9.1%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 7 330 740 -1.2% 5.6% -0.4 1 450 450 116 16.2% 5.4% 0 6.1%
DEXALGIN 1 297 619 9.6% 0.7% 0 545 098 982 21.2% 1.9% 0.1 2.7%
ESPUMISAN (ADULTS) 3 439 361 -5.6% 56.7% -9.9 1 744 537 294 5.8% 62.2% -8.3 10.9%
ESPUMISAN BABY 1 070 072 -10.3% 38.1% -3.9 664 714 290 -4.1% 51.4% -5.4 -1.1%
FASTUM 797 893 -20.1% 1.2% -0.3 409 730 966 -10.6% 2.6% -0.6 1.2%
IODOMARIN 2 171 109 5.3% 19.3% 0 432 985 546 11.6% 8.7% 0 5.4%
LIOTON 1 007 313 -21.4% 2.4% -0.4 1 028 521 820 -1.4% 4.8% -0.8 -6.7%
MEZYM 13 993 869 3.0% 27.8% 0.2 2 141 614 973 12.4% 20.0% -0.7 2.2%
MIG 400 6 286 981 -9.4% 3.4% -0.5 738 755 149 -5.5% 2.6% -0.5 2.7%
PROSTAMOL 1 187 338 -21.3% 19.7% -5.5 1 665 731 907 -11.8% 21.0% -6.5 0.5%
RESPERO MYRTOL 877 042 165.4% 9.0% 5.4 409 537 409 159.3% 8.8% 4.7 6.5%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 13 176 846 20.9% 6.1% 0.7 2 492 840 586 40.5% 5.7% 0.9 6.5%
DEXALGIN 1 952 122 7.4% 0.7% 0 796 157 267 16.9% 2.0% 0.1 1.6%
ESPUMISAN (ADULTS) 5 077 839 -0.4% 59.0% -7.2 2 520 709 494 12.1% 64.4% -5.8 11.8%
ESPUMISAN BABY 1 540 677 -11.3% 38.6% -3 943 325 956 -3.8% 52.3% -3.5 -4.4%
FASTUM 1 184 261 -18.5% 1.2% -0.3 591 585 623 -9.8% 2.7% -0.5 0.5%
IODOMARIN 3 275 591 24.4% 20.5% 2.9 637 437 162 26.1% 9.3% 1.1 6.8%
LIOTON 1 417 346 -18.1% 2.4% -0.3 1 388 547 407 0.6% 5.0% -0.6 -6.6%
MEZYM 21 168 760 9.9% 29.2% 1.5 3 144 749 667 16.8% 21.1% 0.2 4.4%
MIG 400 9 238 664 -2.2% 3.5% -0.1 1 073 924 250 1.8% 2.7% -0.2 1.6%
PROSTAMOL 1 817 866 -14.8% 20.8% -3.8 2 477 952 691 -6.5% 22.2% -4.8 0.9%
RESPERO MYRTOL 1 293 371 130.8% 8.5% 4.5 596 485 558 121.1% 8.3% 3.8 9.1%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 190 168 31.8% 3.8% 0.1 38 811 488 33.7% 3.8% 0.1 29.1%
DEXALGIN 19 805 9.3% 0.3% 0 9 424 692 10.5% 1.0% 0 9.4%
ESPUMISAN (ADULTS) 67 004 2.5% 47.3% -0.8 35 390 881 3.4% 53.1% -0.6 4.3%
ESPUMISAN BABY 25 912 2.8% 33.1% -0.3 16 886 702 2.6% 46.8% -0.2 3.6%
FASTUM 16 503 3.5% 0.8% 0 9 107 843 3.8% 2.0% -0.1 9.0%
IODOMARIN 69 109 3.3% 23.2% -0.2 12 806 239 1.8% 9.7% -0.3 4.3%
LIOTON 19 368 0.3% 1.8% -0.2 20 853 357 0.3% 3.8% -0.3 9.4%
MEZYM 245 436 7.7% 19.1% -0.4 37 700 689 7.5% 13.8% -0.1 9.9%
MIG 400 169 028 9.1% 2.8% 0 20 075 625 8.9% 2.2% 0 9.4%
PROSTAMOL 25 669 8.4% 15.2% -0.2 35 414 061 8.1% 16.3% 0.1 9.9%
RESPERO MYRTOL 27 274 31.9% 7.3% -0.3 13 112 470 32.4% 7.6% -0.3 38.2%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 417 416 -10.8% 3.8% -2.4 82 975 624 -8.9% 3.7% -2 45.5%
DEXALGIN 77 711 -33.7% 0.4% -0.3 36 222 965 -27.7% 1.1% -0.7 24.1%
ESPUMISAN (ADULTS) 254 100 -20.2% 46.7% -9 134 070 465 -17.1% 52.7% -8.5 -4.8%
ESPUMISAN BABY 102 195 2.1% 34.4% -3.4 65 631 384 3.4% 47.2% -3.3 12.1%
FASTUM 64 782 -9.2% 0.9% -0.2 35 582 498 -5.7% 2.1% -0.3 9.0%
IODOMARIN 253 124 17.3% 22.1% 0.9 48 433 431 12.6% 9.8% 0.1 12.8%
LIOTON 91 994 -9.8% 2.0% -0.3 98 602 194 -6.4% 4.2% -0.5 4.5%
MEZYM 932 880 -26.4% 19.7% -7.7 141 473 772 -27.8% 13.9% -5.9 2.3%
MIG 400 607 220 2.0% 3.0% -0.6 72 302 693 3.7% 2.2% -0.3 24.1%
PROSTAMOL 84 201 -10.2% 15.1% -2.8 118 438 306 -8.5% 15.9% -2.9 6.5%
RESPERO MYRTOL 66 048 49.6% 9.1% 1.1 31 078 508 50.5% 9.2% 1.4 30.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs